The Audi TT MK1, timeless design
Audi has become a design brand thanks to the TT
In 1998, the Audi TT entered the history of automotive design. A unique silhouette and curves, an unprecedented construction faithful to the concept car presented in 1995 in Frankfurt. The Audi TT embodies the dream of any automotive designer, to make a concept car a mass-produced vehicle. Even today, sobriety is essential with clear and clean lines.
Audi’s in-house design studio presented the TT as the brand’s interpretation of a sports car. The designers enjoyed complete creative freedom, but the other departments did not. The Audi TT used many components from the VAG group’s parts bin: the A platform (New Beetle, Golf IV, A3, etc.) and a modified version of the 1.8-litre turbocharged 4-cylinder engine with 5 valves per cylinder (Golf IV, A3). Its underlying architecture was therefore far less bespoke than its avant-garde lines might suggest.
The interior is very neat and the quality of the materials is the image of the brand. In the end, its refined style, its sporty and worldly character, make the Audi TT a real sculpture on wheels.





