Audi TT MK1 - Concept-car Coupe

Frankfurt Motor Show September 1995

From its presentation, the Audi TT Coupe concept car has seduced by its clean and timeless design. Designed in record time in the Italdesign workshops, it already announced a future icon of automotive style.

The specialized press, in particular Auto Bild, placed it on the cover as soon as it was revealed, consecrating its importance as a stylistic turning point for Audi. The enthusiasm of the public prompted Audi’s management to validate its move into production.

The production version, launched three years later, remained faithful to this prototype. Although changes in proportion were made for technical and regulatory reasons, the visual identity that had been so appealing to the press and the public remained intact.