One-off "The Tailormade Audi"

2004 - Sweden

The "The Tailormade Audi" project was initiated in the spring of 2004 by Audi Sweden. The idea was to let a team of young external designers – Anna Persson (artist), Atte Gemzell (fashion designer), Kristian Stahl (jeweller) and Maria Nilsson (fashion designer) – design their own interpretation of an Audi TT Roadster quattro S-line.

Selected by a jury made up of representatives from the fashion, automotive and media sectors, Tailormade was produced by Audi’s subsidiary, quattro GmbH, according to the specifications of the design team.

Audi TT MK1 (8N) - Prototype quattro Gmbh

Specific features

"The Tailormade Audi" was presented at Stockholm Fashion Week in August 2004. Made by quattro GmbH on the basis of the Audi Exclusive programme, it is distinguished by the following elements:

Interior equipment:

  • Leather upholstery style "baseball glove" Pink Green and Stitching Black
  • Rose Green Extended Leather Pack (Wheel Crown, Handbrake, Knee Protector, Speed Lever, Interior Door Locks and Handles)
  • Speed knob embellished with diamonds and pink tourmalines
  • Aeration nozzles embellished with diamonds and pink tourmalines
  • Doors and door handles inside
  • "The Tailormade Audi" plate in 18k white gold

Paintings available:

  • LQ85 - Green Rose of the Morning

"The Tailormade Audi" was sold to a private collector on April 28, 2005 at the Bukowskis Modern Spring Auction. The proceeds of the sale were donated to UNICEF to support their school-in-a-box initiative.

Photo gallery

Audi TT MK1 (8N) - Prototype quattro Gmbh

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Audi TT MK1 (8N) - Prototype quattro Gmbh

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Audi TT MK1 (8N) - Prototype quattro Gmbh

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Audi TT MK1 (8N) - Prototype quattro Gmbh

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Audi TT MK1 (8N) - Prototype quattro Gmbh

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Audi TT MK1 (8N) - Prototype quattro Gmbh

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Audi TT MK1 (8N) - Prototype quattro Gmbh

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Audi TT MK1 (8N) - Prototype quattro Gmbh

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All models of Audi TT MK1